Funding AI for Good: A Call for Meaningful Engagement

Artificial Intelligence for Social Good (AI4SG) is a growing area that explores AI’s potential to address social issues, such as public health. Yet prior work has shown limited evidence of its tangible benefits for intended communities, and projects frequently face real-world deployment and sustainability challenges. While existing HCI literature on AI4SG initiatives primarily focuses on the mechanisms of funded projects and their outcomes, much less attention has been given to the upstream funding agendas that influence project approaches. In this work, we conducted a reflexive thematic analysis of 35 funding documents, representing about $410 million USD in total investments. We uncovered a spectrum of conceptual framings of AI4SG and the approaches that funding rhetoric promoted: from biasing towards technology capacities (more techno-centric) to emphasizing contextual understanding of the social problems at hand alongside technology capacities (more balanced). Drawing on our findings on how funding documents construct AI4SG, we offer recommendations for funders to embed more balanced approaches in future funding call designs. We further discuss implications for how the HCI community can positively shape AI4SG funding design processes.