The Development of a Physical Activity Persona Profile Classification for Public Education Campaigns
The classification produced 4 profiles; however, only 2 profiles were revealed in the test samples. These differences may have been the result of the PA campaign populations being more inclined toward translating intentions and maintaining behavior. Future research should assess profile distributions across diverse campaign audiences.
Authors
- Ryan E. Rhodes (ORCID: https://orcid.org/0000-0003-0940-9040)
- Mark Stephen Tremblay (ORCID: https://orcid.org/0000-0002-8307-3568)
- Leigh M. Vanderloo (ORCID: https://orcid.org/0000-0003-4621-3717)
- John C. Spence (ORCID: https://orcid.org/0000-0001-8485-1336)
- Heather Hollman (ORCID: https://orcid.org/0000-0002-1968-3695)
- Markus J. Duncan (ORCID: https://orcid.org/0000-0002-9190-7147)
- Guy Faulkner (ORCID: https://orcid.org/0000-0001-8898-2536)
- Eun‐Young Lee (ORCID: https://orcid.org/0000-0001-9580-8974)
Institutions
- Western University (CA)
- University of British Columbia (CA)
- University of Alberta (CA)
- Queen's University (CA)
- University of Victoria (CA)
- Children's Hospital of Eastern Ontario (CA)
Publication Details
- Journal
- Journal of Physical Activity and Health
- Published
- 2025-10-16
- DOI
- https://doi.org/10.1123/jpah.2025-0068
- Primary Topic
- Persona Design and Applications
- Type
- article
- Field-Weighted Citation Impact
- 0.00