How Do People from Different Cultures Perceive Brands? The Impact of Self-Construal

Authors

Jouba Hmaida
Karim Errajaa (ORCID: https://orcid.org/0000-0001-9855-1318)

Institutions

Université de Pau et des Pays de l'Adour (FR)
Centre Européen de Recherche en Economie Financière et Gestion des Entreprises
Université de Lorraine (FR)

Publication Details

Journal: Journal of African Business
Published: 2025-10-17
DOI: https://doi.org/10.1080/15228916.2025.2565911
Citations: 1
Primary Topic: Cultural Differences and Values
Type: article
Field-Weighted Citation Impact: 2.44

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article

How Do People from Different Cultures Perceive Brands? The Impact of Self-Construal

Jouba Hmaida, Karim Errajaa

Oct 17, 2025

1 citations

Journal of African Business

Cultural Differences and Values

2.44

article

How Do People from Different Cultures Perceive Brands? The Impact of Self-Construal

Jouba Hmaida, Karim Errajaa

October 17, 2025article en

1 citations

Abstract

No abstract available for this paper.

Journal of African Business

Université de Pau et des Pays de l'Adour (FR), Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, Université de Lorraine (FR)

Openalex Percentile: Top 9%

Cultural Differences and Values

2.44

DOI Source OpenAlex

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How Do People from Different Cultures Perceive Brands? The Impact of Self-Construal — Jouba Hmaida, Karim Errajaa · Journal of African Business (2025) | TGRS Research Map | TGRS