The impact of wearable sports equipment on college students’ physical exercise persistence: a mediated model of physical exercise motivation moderated by social support

WSE impacts exercise behavior through the synergistic interplay of exercise motivation and social support. Intervention strategies should be tailored according to individuals' levels of social support-those with low support should focus on strengthening motivational internalization, while those with high support may benefit more from the direct reinforcement of technological feedback. The findings provide a theoretical basis for optimizing health promotion strategies in higher education institutions.