The Role of Collective Awareness Platforms in Promoting Sustainable Agricultural Practices Among a Sample of Greek Farmers

The agricultural sector is under increasing pressure to adopt sustainable practices without compromising profitability. A sustainable farm focuses on natural processes and renewable resources rather than on synthetic inputs. Social and digital innovations create new opportunities to address these challenges. Collective Awareness Platforms (CAPs) provide a socio-technical tool designed to encourage collaboration, knowledge sharing, and the adoption of sustainable practices among farmers. This research analyzes the potential of CAPs in a part of Greek agriculture based on data gathered from 182 participants in Macedonia and Thessaly. Results indicate that although 97.8% of participants use digital devices, awareness of CAPs remains very limited. Despite that, 51.1% were open to adopting new methods, and CAPs scored impressively high for their potential in knowledge transmission (μ = 4.21). These findings uncover both the potential benefits and challenges we face in integrating CAPs into sustainable farming. Policy implications involve the necessity to improve digital literacy and provide training, supported by European agricultural policies.