The Impact of <scp>AI</scp> Automation, Blockchain and Big Data on Sustainability and Performance: A Management Control Perspective

ABSTRACT This paper examines how emergent technologies, specifically Artificial Intelligence, Blockchain, and Big Data, transform Management Control Systems (MCS) design and use, focusing on organizational performance and sustainability capabilities of firms. Using a qualitative, multiple‐case approach, the study applies a thematic analysis on data collected from 10 semi‐structured interviews with managers of companies from diverse sectors. Results indicate that these technologies reshape MCS use by enabling more timely and comprehensive information, strengthening risk management, and increasing flexibility in control practices. However, the findings also highlight significant resistance arising from behavioral, environmental, and technical factors, suggesting that successful technological integration requires both top‐down strategic alignment and bottom‐up, actor‐level engagement. The paper contributes to existing theory by explicitly linking digital innovation, MCS, and change management frameworks with sustainability, responding to scholarly calls for empirical research into how control systems adapt in contexts of digital transformation. Practical implications for managers and policymakers underscore the importance of adaptive, transparent control structures in facilitating strategic development while providing accountability and ethical artificial intelligence use.