INVESTIGATING NATIONALISTIC IDEALS: A DISCOURSE ANALYSIS OF MALAYSIA MADANI SONGS

The concept of nationhood is a complex and contested construct, shaped by the interplay of shared identity, political aspirations, and social narratives. A critical aspect of this process is the strategic use of media, including music to foster national cohesion. Governments frequently employ various platforms, such as print media, films, and songs to craft and disseminate a unified national narrative. This study examined the role of patriotic songs in shaping national discourse, focusing on patriotic music videos released during the tenure of Dato’ Sri Anwar Ibrahim, Malaysia’s 10th Prime Minister, which promote the Malaysia Madani narrative. Employing discourse analysis as the primary methodological approach and grounded in Searle’s (1976) Speech Act Theory, the study analyses the lyrics of selected songs through the lens of assertive, directive, commissive, expressive, and declarative speech acts. The findings indicate a predominance of assertive and directive speech acts, highlighting the lyricists’ intent to assert ideological positions and influence public perception. Additionally, the repetition of specific words and phrases, a common technique in musical production, is identified as a mechanism for reinforcing national identity and internalising the Malaysia Madani vision among listeners. These insights contribute to the broader discourse on government communication strategies, demonstrating that music can serve as an effective tool for ideological dissemination alongside conventional state-controlled media. This study underscores the significance of alternative communicative media in fostering national unity and provides a foundation for future research on the intersection of music, politics, and discourse.