From 'Time to BeReal' to 'Let Me Post My BeFake:' A Case of Operationalizing Authenticity Through Design

The effects of social media platform usage on users' well-being have been a topic of significant discussion. Some evidence suggests that users sharing about themselves in ways that are perceived by themselves and others as ''authentic'' may benefit their well-being. BeReal is a social media platform that aims to encourage more authentic online behavior by constraining users' ability to selectively share content via a daily prompt to post whatever they are doing at that time. This rigid operationalization of authenticity, however, may be at odds with the rich and nuanced notions of authenticity observed in practice. Through an analysis of interviews with 25 BeReal users, we find that participants experienced two facets of authenticity that often did not align with BeReal's operationalization. Moreover, we find that participants' desire for authenticity was often in tension with their competing desires for privacy and autonomy, and their desire to reflect back on significant moments. We discuss how these tensions illustrate the challenges of designing for authenticity and add nuance to our understanding of authenticity on social media platforms.