Investigating mobile games' compliance with Australia's 2024 mandatory minimum age classifications scheme for gambling-like mechanics

In September 2024, Australia introduced mandatory minimum age classifications for video games containing gambling-like mechanics, including loot boxes and simulated gambling. This study investigates compliance with the new scheme across the 100 top-grossing mobile games on the Apple App Store and Google Play Store. Our analysis reveals widespread non-compliance, with 20 games on the Apple App Store and 48 on the Google Play Store failing to meet classification requirements. These findings highlight critical shortcomings in enforcement, platform accountability, and regulatory clarity. We argue that the current classification framework is ill-suited to the realities of contemporary digital game distribution, and offer policy recommendations to strengthen consumer protection against gambling-like content in games.

Authors

Publication Details

Published
2025-10-16
DOI
https://doi.org/10.31219/osf.io/3hc7e_v1
Primary Topic
Gambling Behavior and Treatments
Type
article
Field-Weighted Citation Impact
0.00
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article

Investigating mobile games' compliance with Australia's 2024 mandatory minimum age classifications scheme for gambling-like mechanics

Leon Y. Xiao, Marcus Carter, Ben Egliston, Taylor Hardwick et al.
Gambling Behavior and Treatments
article

Investigating mobile games' compliance with Australia's 2024 mandatory minimum age classifications scheme for gambling-like mechanics

Leon Y. Xiao, Marcus Carter, Ben Egliston, Taylor Hardwick, Tianyi Zhangshao
article en

Abstract

In September 2024, Australia introduced mandatory minimum age classifications for video games containing gambling-like mechanics, including loot boxes and simulated gambling. This study investigates compliance with the new scheme across the 100 top-grossing mobile games on the Apple App Store and Google Play Store. Our analysis reveals widespread non-compliance, with 20 games on the Apple App Store and 48 on the Google Play Store failing to meet classification requirements. These findings highlight critical shortcomings in enforcement, platform accountability, and regulatory clarity. We argue that the current classification framework is ill-suited to the realities of contemporary digital game distribution, and offer policy recommendations to strengthen consumer protection against gambling-like content in games.

Openalex Percentile: Top 59%
Gambling Behavior and Treatments
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