Performing Entrepreneurialism: A Playful Pedagogy Using Process Drama in Entrepreneurship Education

Entrepreneurship and drama education each offer unique opportunities for an experiential view of learning. This is especially of relevance to entrepreneurship education in the areas of communication and performance. Such performance includes areas of skill development (encompassing presentations, stakeholder management, and summary writings). The authors of this article were curious about the interdisciplinary possibilities of play through performativity and script writing as they related to entrepreneurship education and employed process drama so that students could creatively explore entrepreneurship strategies, perform live case analyses, and conduct learning connected to the real world. Results of this classroom intervention demonstrated how developing the art of the pitch through play and performativity allows for fostering creativity, innovation, and risk-taking in an entrepreneurship education setting with an emerging term – performing entrepreneurialism .