Addressing the Limited Use of Africa-Related Content in International Business Courses

This article provides a country-by-country baseline on the cases available to teach about the 54 African nations. It shows that despite the growing relevance of the continent for IB teaching, a very limited overall quantity of relevant content is obtainable, and that zero content exists about some countries. Most of the article focusses on actionable recommendations which address this issue. Opportunities abound to write cases, exercises or technical notes which are field based or based on published sources. Dozens of possible examples are provided. These include some drawn from specific AIB Insights articles, or from recent scholarly research articles about Africa.