Development of a guest journey digitalization map for hospitality industry enterprises

Исследование посвящено проблеме цифровизации гостиничного бизнеса с акцентом на управление гостевым опытом через внедрение цифровых технологий

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Publication Details

Journal
Research Result Business and Service Technologies
Published
2025-09-30
DOI
https://doi.org/10.18413/2408-9346-2025-11-3-0-2
Primary Topic
Digital Marketing and Social Media
Type
article
Field-Weighted Citation Impact
0.00
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article

Development of a guest journey digitalization map for hospitality industry enterprises

Анна Кошелева, Pavel A. Shkurenko
Research Result Business and Service Technologies
Digital Marketing and Social Media
article

Development of a guest journey digitalization map for hospitality industry enterprises

Анна Кошелева, Pavel A. Shkurenko
article en

Abstract

Исследование посвящено проблеме цифровизации гостиничного бизнеса с акцентом на управление гостевым опытом через внедрение цифровых технологий

Research Result Business and Service TechnologiesVol. 11(3)
Openalex Percentile: Top 61%
Digital Marketing and Social Media
DOIOpen Access PDFOpenAlex
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Development of a guest journey digitalization map for hospitality industry enterprises — Анна Кошелева, Pavel A. Shkurenko · Research Result Business and Service Technologies (2025) | TGRS Research Map | TGRS