Supply Chain Resilience Strategies for Surviving of Industry in Thailand

Thailand’s advantageous location, strong infrastructure, and uptake of digital technologies all contribute to its standing as a Southeast Asian centre for logistics and supply chains. The impact of internal skills on performance during interruptions and how Thai-listed firms handle the risk of supply chain disruptions are poorly understood. By combining the resource-based view, contingency theory, and dynamic capabilities theory, this research fills this knowledge gap by investigating how industry reacts to particular threats, including those involving infrastructure, planning, workforce, and security, and how their mitigation strategies—such as internal risk management and collaboration—affect firm performance. The research investigates 14 hypotheses that relate disruption threats and mitigation techniques to firm performance using data from 167 listed firms on the Stock Exchange of Thailand (SET), survey data, and statistical analysis. The findings show that while well-managed employees and security concerns may have beneficial effects, infrastructure hazards significantly impair corporate performance. Performance is improved by internal resources and cooperative partnerships with supply chain partners, although collaboration with government organisations might be less successful. The results also founded on three recognised ideas, the research contributes to theory and in action by giving governments and businesses advice on how to prioritise resilience investments. To increase Thailand's total supply chain resilience in accordance with national plans like Thailand 4.0, recommendations include enhancing infrastructure, customising regional responses, and fostering digital capabilities. Future studies on sector-specific hazards, resilience indicators, and cross-country comparisons in an ASEAN context are suggested by the findings.