Internet marketing trends for promoting educational programs at Russian higher educational institutions

This article analyzes the role, objectives, and tools of Internet marketing for promoting Russian higher educational institutions in the education market. It demonstrates that higher education and higher educational institutions in Russia are traditionally perceived as particular historical legacy of the USSR. Indeed, when discussing universities, it can be argued that the history of most of them dates back decades. However, it is impossible to view the education sector as a market that emerged in the early 1990s. This article analyzes modern approaches to the educational services market.