Targeted advertising: a statistical assessment of its current status and development prospects

This article considers the role of personalized advertising approach and potential risks associated with targeting vulnerable groups such as children, elderly people, and individuals with special needs. Special emphasis is placed on studying the impact of targeted advertising from ethical and legal perspectives. Key issues arising during targeted advertising campaigns for each group are identified, and the recommendations aimed at improving their business effectiveness while safeguarding consumer privacy are presented. The importance of ensuring safe implementation of marketing strategies through comprehensive measures countering unethical practices is highlighted throughout the work.