Play Alghero - Playful Itinerary:

Our project, part of the Play Alghero initiative funded by the EU's MedGaims program, delves into the intersection of design's role as a catalyst in representing local identities and explores gamification as a strategy to promote heritage and enhance territorial attractiveness. Structured as a series of physical installations throughout the town's historic center connecting to the city’s airport and outskirts, our project combines a distinctive visual identity with playful interactions to engage users in exploring both the tangible and intangible aspects of the city of Alghero. Designed to create interactions between people and places, a playful itinerary interprets the local identity, encouraging both tourists and locals to reflect on the sense of place.