Circular Business Models in Fashion Entrepreneurship: Implementation Challenges and Opportunities

The global fashion industry is among the most resource-intensive and environmentally detrimental sectors, prompting the urgent need for sustainable transformation. Circular business models (CBMs) offer a promising framework that aligns economic value with environmental stewardship by promoting longevity, reusability, and regeneration. This paper examines the implementation challenges and opportunities of circular business models within fashion entrepreneurship, drawing on theoretical insights from digital economics and sustainability research. The works of Eke and colleagues (2016–2023) inform this analysis, highlighting how digital transformation influences entrepreneurial innovation, resource optimization, and inclusive growth. Findings reveal that despite obstacles such as financial limitations, infrastructure gaps, and consumer resistance, emerging opportunities exist through digitalization, sustainability branding, and policy-driven support systems.