Consumers’ buying behavior towards organic food products: A review of the literature

Organic food products have gained a significant place in the minds of consumers. Everyone is worried about their health and relies on products that are produced, stored, and processed without the use of any chemical residues or artificial fertilisers. The paper discusses customers’ attitude and intentions that affect consumer buying behavior towards organics food products. These findings are extracted from various research conducted around the globe and factors are analyzed, and recommendations are provided for future research. The objective of this research is to find out the main factors that influence consumers' attitude and intention to purchase organic food products. The positive change in consumer attitude is due to demographic changes such as rising income and education of modern consumers. With increasing emphasis on the environment, consumers are paying attention to the green aspect of products. Health-related issues are quickly becoming a priority for consumers when purchasing products. Moreover, changing food consumption patterns of consumers is emerging as one of the biggest threats to leading a healthy life. Increased use of fertilizers and chemicals harms the environment and human health. Factors such as customers’ knowledge, health consciousness, environment consciousness, personal norms, subjective norms, packaging labels, availability, and prices are considered to be the main reasons behind purchasing or consuming organic food products. The future of organic products depends on demand from consumers, so a consumer-focused approach to understanding the organic food products market is necessary.