The Role of Big Data Analytics in Enhancing Organizational Decision-Making

In the digital era, data analytics is essential for informing corporate choices and streamlining operations, markedly improving organizational efficiency and competitive edge. This study assesses the influence of data analytics on improving business decision-making and operational efficiency, measuring enhancements and identifying critical elements that affect effective analytics implementation. Furthermore, 20 executive interviews yielded qualitative insights. Statistical analysis, comprising regression models and ANOVA, were employed to investigate correlations and causations between the application of data analytics and business performance outcomes. This research examines the influence of Big Data Analytics on the quality, efficiency, and performance of organizational decision-making. Utilizing contemporary literature and empirical investigations, we propose a conceptual framework, outline the technique for examining BDA's influence, and present findings that illustrate its beneficial impact on decision-making. The results underscore the significance of leadership, data governance, and an analytical culture in optimizing the advantages of big data analytics, while also considering ethical implications.