An Efficient Recommendation System in E-commerce Using Passer Learning Optimization Based on Bi-LSTM

Online reviews play a crucial role in shaping consumer decisions, especially in the context of e-commerce. However, the quality and reliability of these reviews can vary significantly. Some reviews contain misleading or unhelpful information, such as advertisements, fake content, or irrelevant details. These issues pose significant challenges for recommendation systems, which rely on user-generated reviews to provide personalized suggestions. This article introduces a recommendation system based on a Passer Learning Optimization-enhanced Bidirectional Long Short-Term Memory network classifier applicable to e-commerce recommendation systems with improved accuracy and efficiency compared to state-of-the-art models. More specifically, the proposed model achieves a high accuracy of 98.03%, F1 score of 98.03%, precision of 98.49%, recall of 97.57%, and minimum mean square error of 1.97 based on training percentage using the patio lawn garden dataset. These results, made possible by advanced graph embedding for effective knowledge extraction and fine-tuning of classifier parameters by the hybrid PLO algorithm, establish the suitability of the proposed PLO-Bi-LSTM model in various e-commerce environments. Received: 9 April 2025 | Revised: 26 June 2025 | Accepted: 24 August 2025 Conflicts of Interest The authors declare that they have no conflicts of interest to this work. Data Availability Statement The Amazon product data that support the findings of this study are openly available at https://cseweb.ucsd.edu/~jmcauley/datasets/amazon/links.html. Author Contribution Statement Hemn Barzan Abdalla: Conceptualization, Methodology, Software, Validation, Formal analysis, Investigation, Data curation, Writing – original draft, Writing – review & editing, Visualization, Supervision, Project administration, Funding acquisition. Mehdi Gheisari: Conceptualization, Software, Data curation. Awder Ahmed: Conceptualization, Methodology, Software, Formal analysis, Data curation, Writing – original draft, Writing – review & editing, Visualization. Bahtiyar Mehmed: Formal analysis, Investigation, Resources. Maryam Cheraghy: Validation, Resources, Writing – review & editing. Yang Liu: Validation, Investigation, Resources.

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Publication Details

Journal
Journal of Computational and Cognitive Engineering
Published
2025-10-14
DOI
https://doi.org/10.47852/bonviewjcce52025879
Primary Topic
Customer churn and segmentation
Type
article
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0.00
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article

An Efficient Recommendation System in E-commerce Using Passer Learning Optimization Based on Bi-LSTM

Mehdi Gheisari, Awder Mohammed Ahmed, Hemn Barzan Abdalla, Yang Liu et al.
Journal of Computational and Cognitive Engineering
Customer churn and segmentation
article

An Efficient Recommendation System in E-commerce Using Passer Learning Optimization Based on Bi-LSTM

Mehdi Gheisari, Awder Mohammed Ahmed, Hemn Barzan Abdalla, Yang Liu, Bahtiyar Mehmed, Maryam Cheraghy
article en

Abstract

Online reviews play a crucial role in shaping consumer decisions, especially in the context of e-commerce. However, the quality and reliability of these reviews can vary significantly. Some reviews contain misleading or unhelpful information, such as advertisements, fake content, or irrelevant details. These issues pose significant challenges for recommendation systems, which rely on user-generated reviews to provide personalized suggestions. This article introduces a recommendation system based on a Passer Learning Optimization-enhanced Bidirectional Long Short-Term Memory network classifier applicable to e-commerce recommendation systems with improved accuracy and efficiency compared to state-of-the-art models. More specifically, the proposed model achieves a high accuracy of 98.03%, F1 score of 98.03%, precision of 98.49%, recall of 97.57%, and minimum mean square error of 1.97 based on training percentage using the patio lawn garden dataset. These results, made possible by advanced graph embedding for effective knowledge extraction and fine-tuning of classifier parameters by the hybrid PLO algorithm, establish the suitability of the proposed PLO-Bi-LSTM model in various e-commerce environments. Received: 9 April 2025 | Revised: 26 June 2025 | Accepted: 24 August 2025 Conflicts of Interest The authors declare that they have no conflicts of interest to this work. Data Availability Statement The Amazon product data that support the findings of this study are openly available at https://cseweb.ucsd.edu/~jmcauley/datasets/amazon/links.html. Author Contribution Statement Hemn Barzan Abdalla: Conceptualization, Methodology, Software, Validation, Formal analysis, Investigation, Data curation, Writing – original draft, Writing – review & editing, Visualization, Supervision, Project administration, Funding acquisition. Mehdi Gheisari: Conceptualization, Software, Data curation. Awder Ahmed: Conceptualization, Methodology, Software, Formal analysis, Data curation, Writing – original draft, Writing – review & editing, Visualization. Bahtiyar Mehmed: Formal analysis, Investigation, Resources. Maryam Cheraghy: Validation, Resources, Writing – review & editing. Yang Liu: Validation, Investigation, Resources.

Journal of Computational and Cognitive EngineeringVol. 4(4)
Shaoxing University (CN), Sulaimani Polytechnic University (IQ), Swansea University (GB), Neusoft (China) (CN), Wenzhou-Kean University (CN)
Openalex Percentile: Top 62%
Customer churn and segmentation
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