KAJIAN TEORI BUDAYA DALAM ORGANISASI BERBASIS LINGKUNGAN SEBAGAI UPAYA MENDORONG INOVASI DAN MENINGKATKAN KETERLIBATAN KARYAWAN UNTUK MEMBANGUN DAMPAK POSITIF DIMATA PUBLIK

This study aims to explore the study of cultural theory in environmentally-based organizations as a strategy to encourage innovation and increase employee engagement. An organizational culture oriented towards environmental sustainability has the potential to create a significant positive impact, not only in the internal processes of the organization but also in the public perception of the company. In this study, a theoretical approach is used to understand how environmental values ​​can be integrated into organizational culture, thereby creating a work environment that supports creativity, collaboration, and innovation. Through literature analysis and theoretical models, this study found that a strong environmental-based organizational culture can increase employees' sense of ownership of the organization's goals, which in turn increases work engagement and motivation. In addition, the implementation of this culture also strengthens the positive image of the organization in the eyes of the public, especially in an era where sustainability issues are a major concern for society. This study provides insights for organizational leaders to adopt a sustainable culture approach as a strategic step in building relevant innovation while strengthening organizational relationships with stakeholders.