DEVELOPING YOUNG ENTREPRENEURS BASED ON INTERNSHIPS AND DIGITAL MARKETING LITERACY

This research aims to develop digital-based young entrepreneurs (digitalpreneurs) through internship programs in creative industries and digital marketing literacy training. The problem behind this research is the low digital skills, work experience, and digital marketing knowledge among young entrepreneurs. The method used was an andragogy approach with training, discussion, and internship strategies. The research subjects were 20 young entrepreneurs from Karang Taruna Indonesia in Melong Village, South Cimahi District, Cimahi City. The results showed that the internship program and digital marketing literacy training can improve participants' knowledge, skills, and business experience in running a digital-based business.