ENTREPRENEURIAL MOTIVES, TECHNOPRENEURSHIP INTENTION IN FPEB UPI STUDENTS

This study analyzes the landscape of digital-based entrepreneurship learning, specifically focusing on technopreneurial intention. Technopreneurial intention is an issue linked to technological advancements and the entrepreneurial motivations currently prevalent among university students. In a global context, the shift in perspectives on scientific and technological progress increasingly drives entrepreneurship towards technology-based ventures. However, there is a lack of studies on the mediating role of entrepreneurial motivation in sustaining digital entrepreneurship intentions. This research employed an explanatory survey method. The study population comprised students from FPEB UPI who have completed entrepreneurship courses and possess strong entrepreneurial literacy. The findings indicate a direct and positive impact of entrepreneurial motivation on the influence of technopreneurial learning on technopreneurial interest, which is both positive and significant. This positive relationship implies that the more effective the technopreneurial learning, the stronger the entrepreneurial interest in influencing technopreneurial intention. Based on the study's results, it was found that entrepreneurial motivation places technopreneurial learning in the effective category, with technopreneurial interest being categorized as high.