An Analysis of Domestic Media Coverage on Parent Coaching Using Big Kinds

The purpose of this study is to analyze the trends and discursive changes indomestic media coverage of parent coaching in South Korea. To this end, Total of 795news articles on parent coaching, published between 2005 and 2024, these were retrievedthrough Big Kinds, a comprehensive Korean news database. The data were divided into five-year periods, and word cloud and keyword analyses were conducted. The results areas follows: Phase 1 (2005-2009), Introduction: parent coaching was first introduced as aprogram supporting child-rearing in the field of parent education; Phase 2 (2010-2014),Rapid Growth: media reports sharply increased, public institutions became involved, andparent coaching expanded as a social service through systematic programs; Phase 3(2015-2019), Stabilization: parent coaching moved toward more professional and integratedapproaches targeting specific groups, such as multicultural families, beyond general parentsupport; Fianlly Phase 4 (2020-2024), Restructuring: adaptation to the post-COVID-19,non-face-to-face environment took place, with bilingual and multicultural family supportemerging as a central discourse, and both the content and delivery methods of parentcoaching were reorganized. The significance of this study lies in its systematicexamination of social recognition and discourse trends of parent coaching through mediacoverage analysis.