Activism for the Maya Territory of Yucatán on Facebook: A content analysis

Introduction. Indigenous activism in digital spaces is becoming increasingly common. This study aims to analyse the activism of Mayan people of the Yucatan Peninsula, expressed in five Facebook pages: Indignación, Colectivo Maya de los Chenes, Red de Resistencia y Rebeldía Jó, Múuch’ Xíinbal, and Kanan, all managed from the Yucatán Peninsula. Method. A content analysis was conducted on all posts from these five pages during the year 2023. Analysis. Descriptive statistics were used for the analysis. A social network analysis was also applied to represent the connections between the pages and their sources. Results. The results revealed that when the pages rely on information from civil associations, they tend to be more critical of the business sector, such as issues related to macro-farms, bees, or genetically modified maize. In contrast, when the primary source is the press, the pages are more critical of the State, with more focus on the Maya Train. On the other hand, the Maya Train is the most frequently discussed topic. However, other issues, such as macro-farms, bees, and maize, become more viral. Conclusions. The results demonstrate that there is a clear association between specific topics and sources, and although these pages aim to highlight certain issues, they do not receive as much support.