Helmet feature preferences and willingness to pay among iranian motorcyclists: A discrete choice experiment
To boost helmet use among motorcyclists, policymakers must use market fragmentation techniques and subsidize helmets in different subgroups. This intervention can work with health campaigns and fines for not wearing proper helmets.
Authors
- Marziye Najafi (ORCID: https://orcid.org/0000-0002-5445-2235)
- Morteza Rahbar Taramsari (ORCID: https://orcid.org/0000-0003-0950-7599)
- Enayatollah Homaie Rad (ORCID: https://orcid.org/0000-0002-9064-0380)
- Ali Davoudi Kiakalayeh (ORCID: https://orcid.org/0000-0003-1629-5790)
- Mostafa Golshekan (ORCID: https://orcid.org/0000-0002-5982-6080)
- Mahsa Eshik Aghasi
- Hoorieh Hallajian
Institutions
- IIHMR University (IN)
- Guilan University of Medical Sciences (IR)
- University of Granma (CU)
Publication Details
- Journal
- Traffic Injury Prevention
- Published
- 2025-10-15
- DOI
- https://doi.org/10.1080/15389588.2025.2554855
- Primary Topic
- Traffic and Road Safety
- Type
- article
- Field-Weighted Citation Impact
- 0.00