Optimizing the interaction between digital media and public administration in the Russian Federation: social, technological and institutional aspects

The article explores key aspects of the interaction between digital mass media and public administration in the Russian Federation, highlighting the social, technological, and institutional factors that influence their effectiveness. The author analyzes current challenges, including digital inequality, fragmentation of digital infrastructure, and regulatory barriers that hinder transparent communication between the government and society. At the social level, the article emphasizes the need to enhance media literacy and develop inclusive programs to bridge the digital divide. The technological aspect is examined through the lens of data integration (including the “GosTech” platform) and the implementation of algorithms that promote the openness of public services. Institutional analysis focuses on reforming regulatory practices to strike a balance between information control and digital openness. The article is of practical value for government agencies, media experts, and digital governance researchers, offering a comprehensive approach to improving the effectiveness of public communications in the digital age.