Impact of Digital Literacy and Cultural Factors on Online Training for Workforce Productivity among Frontline Workers in India

The study explores the role of digital literacy and cultural factors in shaping the effectiveness of online training among frontline healthcare workers in India. With the rapid digitization of workforce development initiatives, understanding how these two variables influence training outcomes is vital. A quantitative research design was employed, and data were collected from 603 healthcare professionals, including nurses, paramedics, doctors, and community-level workers such as ASHAs, ANMs, and Anganwadi workers. The study used Structural Equation Modeling (SEM) to examine the relationships among digital literacy, cultural factors, online training effectiveness, and workforce productivity. The findings reveal that both digital literacy and cultural compatibility significantly influence the uptake and success of online training programs, which in turn impact employee Productivity. The insights underline the importance of designing culturally sensitive and digitally inclusive training modules for India's diverse healthcare workforce.

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Publication Details

Journal
International Review of Management and Marketing
Published
2025-10-13
DOI
https://doi.org/10.32479/irmm.19905
Primary Topic
Indian Economic and Social Development
Type
article
Field-Weighted Citation Impact
0.00
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article

Impact of Digital Literacy and Cultural Factors on Online Training for Workforce Productivity among Frontline Workers in India

Nishtha Verma, Tripti Barthwal, Richa Raghuvanshi
International Review of Management and Marketing
Indian Economic and Social Development
article

Impact of Digital Literacy and Cultural Factors on Online Training for Workforce Productivity among Frontline Workers in India

Nishtha Verma, Tripti Barthwal, Richa Raghuvanshi
article en

Abstract

The study explores the role of digital literacy and cultural factors in shaping the effectiveness of online training among frontline healthcare workers in India. With the rapid digitization of workforce development initiatives, understanding how these two variables influence training outcomes is vital. A quantitative research design was employed, and data were collected from 603 healthcare professionals, including nurses, paramedics, doctors, and community-level workers such as ASHAs, ANMs, and Anganwadi workers. The study used Structural Equation Modeling (SEM) to examine the relationships among digital literacy, cultural factors, online training effectiveness, and workforce productivity. The findings reveal that both digital literacy and cultural compatibility significantly influence the uptake and success of online training programs, which in turn impact employee Productivity. The insights underline the importance of designing culturally sensitive and digitally inclusive training modules for India's diverse healthcare workforce.

International Review of Management and MarketingVol. 15(6)
University of Lucknow (IN), Amity University (AE), Institute of Development Studies (IN), Indian Institute of Management Lucknow (IN)
Openalex Percentile: Top 62%
Indian Economic and Social Development
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