Unlocking Digital Payments: Understanding E-wallet Adoption Among Malaysia’s Older Adults

This study aims to extend the understanding of user intentions towards the increasingly popular e-wallet technology among older adults in Malaysia. The research model is assessed using partial least squares–structural equation modelling and importance-performance map analysis (IPMA), drawing upon data collected from 127 older adult respondents in Malaysia. Results affirm that users’ perceived satisfaction, hedonic motivation and self-efficacy are the most influential predictors of use intention among this demographic. Perceived satisfaction is influenced not only by well-established constructs, for instance, perceived ease of use, usefulness and perceived risk, but also by grievance redressal and independent living capabilities. IPMA results align with the core drivers of self-efficacy, perceived satisfaction and hedonic motivation. These findings, derived from a survey of older adults, offer practical insights for manufacturers of innovative e-wallet solutions. Marketers can use these findings to craft targeted strategies promoting e-wallet adoption within this demographic.