Effects of Government Responsibility Framing, Social Norms and Autonomy Supports on Citizens' Self‐Responsibility Perception of Disaster Preparedness During Disaster Warnings

ABSTRACT Self‐responsibility perception (SRP) is a key yet under‐researched psychological antecedence influencing citizens' disaster preparedness behaviours. Existing studies primarily examined SRP from a static perspective, overlooking its dynamic and multi‐dimensional nature. This study focused on the two dimensions of SRP, namely self‐responsibility acceptance and self‐responsibility attribution. It investigated how emerging environmental cues in disaster warning stage influence individuals' SRP, including the government responsibility frame, social norms, and autonomy support. A factorial‐designed online experiment was conducted with 647 subjects. Pre‐ and post‐SRP comparison revealed that: (1) government responsibility frame significantly shifted responsibility attribution from individuals towards governments, with no significant effect on self‐responsibility acceptance; (2) positive norms were more effective than negative norms in prompting self‐responsibility acceptance, while has no significant effect on self‐responsibility attribution; (3) compared to low autonomy‐support conditions, high autonomy support from communities significantly increased both self‐responsibility attribution and self‐responsibility acceptance. The research showed that responsibility attribution of disaster preparedness can be influenced by the frame in warning messages, while acceptance of responsibility can only be enhanced by autonomy support and social norms. Practical and theoretical implications for understanding and nudging the development of SRP for disaster preparedness were discussed.