A geography of indoors for analyzing global ways of living using computer vision

Globalization is claimed to have a homogenizing effect, reducing pronounced local cultural differences. Indoor living spaces are among the most vivid expressions of local culture, yet they remain underexplored in this context. Our visual AI framework, utilizing a unique dataset of over 400,000 Airbnb images, investigates the diversity in living spaces across 80 cities. By employing deep learning classification models, Gradient-Weighted Class Activation Mapping techniques, and statistical analysis, we demonstrate that both geographic proximity and the extent of globalization significantly correlate with the visual characteristics of indoor spaces (R = 0.23-0.30 and R ≈ 0.47, respectively). Our results indicate that despite global pressures and trends towards cultural homogenization, local identities and cultural distinctions nevertheless remain.

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Publication Details

Journal
Scientific Reports
Published
2025-10-15
DOI
https://doi.org/10.1038/s41598-025-12198-x
Primary Topic
Land Use and Ecosystem Services
Type
article
Field-Weighted Citation Impact
0.00
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article

A geography of indoors for analyzing global ways of living using computer vision

Paolo Santi, Javad Eshtiyagh, Rohit Priyadarshi Sanatani, Richard Florida et al.
Scientific Reports
Land Use and Ecosystem Services
article

A geography of indoors for analyzing global ways of living using computer vision

Paolo Santi, Javad Eshtiyagh, Rohit Priyadarshi Sanatani, Richard Florida, Martina Mazzarello, Yanhua Yao, Fábio Duarte, Carlo Ratti, Mikita Klimenka
article en

Abstract

Globalization is claimed to have a homogenizing effect, reducing pronounced local cultural differences. Indoor living spaces are among the most vivid expressions of local culture, yet they remain underexplored in this context. Our visual AI framework, utilizing a unique dataset of over 400,000 Airbnb images, investigates the diversity in living spaces across 80 cities. By employing deep learning classification models, Gradient-Weighted Class Activation Mapping techniques, and statistical analysis, we demonstrate that both geographic proximity and the extent of globalization significantly correlate with the visual characteristics of indoor spaces (R = 0.23-0.30 and R ≈ 0.47, respectively). Our results indicate that despite global pressures and trends towards cultural homogenization, local identities and cultural distinctions nevertheless remain.

Scientific ReportsVol. 15(1)
University of Toronto (CA), Academy of Arts (DE), Institute of Informatics and Telematics (IT), Massachusetts Institute of Technology (US), Politecnico di Milano (IT)
Openalex Percentile: Top 73%
Land Use and Ecosystem Services
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A geography of indoors for analyzing global ways of living using computer vision — Paolo Santi, Javad Eshtiyagh, et al. · Scientific Reports (2025) | TGRS Research Map | TGRS