FINANCING INNOVATION IN TOURISM: DIGITAL SOLUTIONS AND ECONOMIC IMPLICATIONS

The tourism industry is undergoing a significant transformation driven by digital innovation, which offers new opportunities for enhancing customer experience, operational efficiency, and market expansion. This study explores the financial mechanisms that support innovation in tourism, focusing on digital solutions such as mobile applications, online booking platforms, artificial intelligence, and block chain technology. It examines how these technologies influence investment decisions, cost structures, and revenue models within tourism enterprises. Additionally, the research investigates the broader economic implications of financing digital innovation, including job creation, productivity gains, and shifts in competitive dynamics. Using a mixed-method approach combining case studies and financial analysis, the study identifies key drivers and barriers to securing capital for digital tourism projects. The findings suggest that integrating digital technologies with innovative financing models, such as venture capital, crowdfunding, and green bonds, can significantly enhance the sustainability and resilience of the tourism sector. This paper contributes to the growing body of knowledge on tourism finance and digital transformation, offering insights for policymakers, investors, and industry stakeholders seeking to capitalize on the digital revolution in tourism.