Comparative Analysis of the Potential and Attractiveness of Tourism Villages for Sustainable Development

This study analyzes how the Krebet and Rejowinangun tourist villages in Yogyakarta manage their tourism potential to achieve sustainable tourism. The analysis utilizes the 4A Framework (Attraction, Accessibility, Amenities, and Ancillary) to evaluate the supporting components of both destinations comparatively. Data were analyzed using the Miles and Huberman interactive model to produce a comprehensive analysis and strategic recommendations for the sustainable development of cultural tourism in both locations. Using a qualitative descriptive approach, the study found that both villages implemented different yet effective models. Krebet succeeded through specialization in wooden batik crafts, supported by a fair profit-sharing system and strategic collaboration with academics and companies. In contrast, Rejowinangun developed with a diverse and integrated approach, offering a variety of cultural and environmental attractions managed by the Tourism Awareness Group (Pokdarwis) with strong support from the government and financial institutions. The study concluded that sustainability can be achieved through various models tailored to local potential, and its findings provide strategic recommendations for the future development of other tourist villages. This study also contributes to the literature on sustainable tourism management by highlighting the need for adaptive frameworks based on specific local resource endowments.