ADAPTIVE HUMOR IN DIGITAL COMMUNICATION

In the modern digital world, technologies not only change the way of communication, but also actively influence language practice. One of the most striking phenomena of recent decades is the emergence of numerous neologisms related to the use of the Internet, social networks and mobile applications. Some of these new creations are of a serious, technical nature (AGI, cloud services, blockchain), but a significant layer is made up of comic, playful and ironic terms such as “password child”, “sharent” or “fexting”. In our opinion, humorous terms in IT and Internet discourse not only perform an entertaining role, but also become a tool for overcoming “digital anxiety”, creating group identity and criticizing digital practices.