Evaluating Bias in Social Media Research Using #Sunscreen Content on Instagram Reels
This cross-sectional content analysis found that Instagram's hashtag-based reels display consistent dermatologic content regardless of user engagement history, supporting the use of hashtags as an objective and reproducible tool for social media research in dermatology.
Authors
- Taylor Gray (ORCID: https://orcid.org/0000-0002-8249-5064)
- Carlo Rosen (ORCID: https://orcid.org/0000-0002-1012-7772)
- Silvija Milanovic (ORCID: https://orcid.org/0009-0002-6793-8063)
Institutions
- University of Florida (US)
- Jacksonville University (US)
- Florida College (US)
Publication Details
- Journal
- JMIR Dermatology
- Published
- 2025-10-15
- DOI
- https://doi.org/10.2196/76829
- Primary Topic
- Impact of AI and Big Data on Business and Society
- Type
- article
- Field-Weighted Citation Impact
- 0.00