Formulating environmentally friendly organic incense sticks from flower litter: A sustainable eco-green initiative

India is a significant contributor to the global organic market, yet challenges persist in promoting organic products due to raw material availability and cost constraints. This study addresses these challenges by exploring the formulation of incense sticks using flower litter compost, a byproduct often discarded after various uses. By utilizing flower litter, we aim to create organic incense sticks with superior aromatic properties and aesthetic appeal. Various combinations of binding and burning materials were tested to optimize texture, burning longevity, and fragrance. Results showed that incense sticks made from dried Rose ( Rosa L.) petals exhibited better texture, fragrance, and burning longevity compared to those made from Chrysanthemum ( Chrysanthemum Chrysanthemum ). Wheat paste emerged as the preferred binding material for flower litter 1, while jigat showed smooth texture when used alone but became rough when combined with cow dung as the burning material. Additionally, the study assessed the market potential of organic incense sticks through consumer surveys, indicating a positive trend towards natural products. Phytochemical analysis of flower litter confirmed the presence of biodegradable phytoconstituents, further highlighting the eco-friendly nature of the product. Overall, our findings suggest that organic incense sticks made from flower litter have promising market potential and offer a sustainable solution to waste management while promoting the usage of natural products. The study optimizes organic incense stick formulation using flower litter and tests various binding and burning material combinations for enhanced quality. It integrates environmental sustainability with improved product performance. Market potential is evaluated through consumer surveys, ensuring consumer acceptance and eco-friendly production. • Formulated organic incense using flower litter compost, promoting sustainability. • Dried rose petals enhanced texture, fragrance, and burning longevity. • Wheat paste preferred for binding; jigat effective alone but rough with cow dung. • Consumer surveys indicate a positive trend towards natural incense products. • Confirmed biodegradable phytoconstituents in flower, emphasizing eco-friendliness.