Perceptions of Bisexual Individuals Depend on Target Gender

Across three experiments (total N = 1,149), we examine whether bisexual men (more so than women) are viewed as similar to their same-gender gay counterparts and whether bisexual women (more so than men) are viewed as similar to their same-gender heterosexual counterparts. We find support for the notion that bisexual men are stereotyped as more similar to their gay counterparts than bisexual women are. These perceptions of bisexual targets’ stereotypical similarity to their gay counterparts were linked to identity-denying perceptions that bisexual individuals are “actually gay,” a belief held more strongly about bisexual men (vs. women). Bisexual men and women were viewed as possessing stereotypically heterosexual characteristics to similar extents, although bisexual women (vs. men) were indeed more strongly characterized by the identity-denying belief that they are “actually heterosexual.” Collectively, these findings suggest that bisexual men and women encounter different challenges to their identities that may require different interventions.