Intertextual Aesthetics of Contemporary Art Manifestos

Following a period of decline into near obscurity, the manifesto has reemerged in the 21st century as a popular and provocative cultural form. No longer confined to printed pamphlets, contemporary manifestos are often published online, enabling new modes of anonymity, inclusivity, and intertextual engagement. While their tone may range from earnest to ironic, all manifestos share a defining impulse: the mobilization of a collective “we” to challenge dominant structures through bold, declarative rhetoric. In contemporary practice, however, this rhetoric is frequently accompanied by a self-conscious aesthetic—one that reflects on the manifesto’s own conventions, cultural authority, and historical legacy. This essay examines two key manifestos that exemplify such aesthetic strategies: Julian Rosefeldt’s theatrically bombastic art installation and feature film Manifesto (2015, 2017) and Martine Syms’s satirical “The Mundane Afrofuturist Manifesto” (2013, 2014, 2015). These works show how contemporary manifestos are deeply self-aware, using intertextuality, meta-reflection, and parody to engage with and critique their own form. Through intertextual dialogue, they expose the manifesto’s limitations; meta-reflection allows them to question their rhetorical excesses and effectiveness, while parody exposes and subverts established conventions. Where Syms deconstructs the manifesto from within—quietly undermining its radical posture through irony and restraint—Rosefeldt approaches the genre through theatrical excess. Alongside digital applications like the “Manifesto Machine” and the card game MANIFESTO!, these works invite playful engagement while also revealing how easily the genre’s once-revolutionary rhetoric can be modularized, rebranded, and repurposed.

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Publication Details

Journal
New American Studies Journal
Published
2025-10-15
DOI
https://doi.org/10.18422/77-2544
Primary Topic
Art Education and Development
Type
article
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article

Intertextual Aesthetics of Contemporary Art Manifestos

Natalie Erkel
New American Studies Journal
Art Education and Development
article

Intertextual Aesthetics of Contemporary Art Manifestos

Natalie Erkel
article en

Abstract

Following a period of decline into near obscurity, the manifesto has reemerged in the 21st century as a popular and provocative cultural form. No longer confined to printed pamphlets, contemporary manifestos are often published online, enabling new modes of anonymity, inclusivity, and intertextual engagement. While their tone may range from earnest to ironic, all manifestos share a defining impulse: the mobilization of a collective “we” to challenge dominant structures through bold, declarative rhetoric. In contemporary practice, however, this rhetoric is frequently accompanied by a self-conscious aesthetic—one that reflects on the manifesto’s own conventions, cultural authority, and historical legacy. This essay examines two key manifestos that exemplify such aesthetic strategies: Julian Rosefeldt’s theatrically bombastic art installation and feature film Manifesto (2015, 2017) and Martine Syms’s satirical “The Mundane Afrofuturist Manifesto” (2013, 2014, 2015). These works show how contemporary manifestos are deeply self-aware, using intertextuality, meta-reflection, and parody to engage with and critique their own form. Through intertextual dialogue, they expose the manifesto’s limitations; meta-reflection allows them to question their rhetorical excesses and effectiveness, while parody exposes and subverts established conventions. Where Syms deconstructs the manifesto from within—quietly undermining its radical posture through irony and restraint—Rosefeldt approaches the genre through theatrical excess. Alongside digital applications like the “Manifesto Machine” and the card game MANIFESTO!, these works invite playful engagement while also revealing how easily the genre’s once-revolutionary rhetoric can be modularized, rebranded, and repurposed.

New American Studies JournalVol. 77
University Hospitals of the Ruhr-University of Bochum (DE)
Openalex Percentile: Top 73%
Art Education and Development
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Intertextual Aesthetics of Contemporary Art Manifestos — Natalie Erkel · New American Studies Journal (2025) | TGRS Research Map | TGRS