Crisis as an Opportunity: Nataliia Stashevska's Author's Methodology for Market Analysis and Repositioning to Increase Marginality by 30%

The article examines the methodology of anti-crisis management of a marketing strategy using a case study from a development business in the context of economic instability. The purpose of the study is to systematize and analyze the author's approach of business analyst Nataliia Stashevska, which allowed increasing the marginality of commercial real estate projects by approximately 30%. The methodology is based on shifting the focus from general market analysis to deep profiling and predictive segmentation of consumers using labor market data, as well as on a product repositioning strategy with minimal investment. The work demonstrates how non-standard analysis and identification of hidden opportunities in product classification can not only stabilize sales during a crisis, but also significantly increase their profitability. The results of the study can be applied by marketers, business analysts, and managers to develop adaptive strategies in conditions of high uncertainty.