EFEKTIVITAS E-WOM DAN INFORMATION QUALITY TERHADAP ELECTRONIC LOYALTY

This study aims to obtain a description and influence of electronic word of mouth and information qualityxon electronic loyalty to bukalapak customers in indonesia. The type of research used is descriptive verification. The method used is simple random sampling with a sample size of 200 respondents. The analysis technique of this research is structural equation model (sem) analysis using the amos for windows program. The findings of this study indicate that the description of electronic word of mouth and information quality on electronic loyalty is in the good category, has a positive and significant effect. The findings in this study confirm that the presence of electronic word of mouth and information quality in bukalapak e-commerce is able to increase the level of electronic loyalty of bukalapak users