Mapping the Creative Economy Potential of Central Java

In increasing the contribution of the national creative industry, strengthening the creative industry in each region is essential. Therefore, identifying the creative industry subsectors in each region is necessary to determine the condition of the creative industry in that area. This research aims to map the potential of Central Java's creative economy with a focus on classifying its potential sectors. The research method applies Location Quotient (LQ), Dynamic Location Quotient (DLQ) analysis, and Shift-Share analysis, with the results then presented in a map. The findings of the mapping of the creative economy in Central Java indicate that the potential of the ecraf subsector is unevenly distributed, with a concentration of business actors more dominant in certain areas that possess a more mature cultural ecosystem, infrastructure, and market. Some subsectors, such as culinary, crafts, publishing, and applications, have emerged as both basic and prospective sectors, making them priorities for development. However, there are still basic subsectors that are not prospective due to limited competitiveness, innovation, and adaptation to industry trends. The policy implication for the Central Java government is the need to develop a creative economy roadmap based on regional potential, integrated with a green innovation strategy, so that each subsector can optimize local resources while maintaining environmental sustainability.