A criticism on current issues of the creativity by Artificial Intelligence and the Consumption of the Digital Media Art Creation

Artificial intelligence (AI) and creativity in art are at the center of contemporary debates, while the rapid and amorphous ways in which generative AI works are consumed and disseminated call for closer examination. Philosophical and practical discussions on the creativity, copyrights, and ownership of art created using AI are emerging. This study adopts a literature review of existing theories of AI and creativity, a case study analysis of representative AI-based digital artworks, and a conceptual analysis of their implications in aesthetics and cultural economics. By employing these methods, the research explores directions for measuring the productivity and industrial value of digital media art created with AI. The discussion addresses issues of creativity, copyright, and authorship, while also situating them within broader questions of consumption and circulation in online environments. Ultimately, this paper aims not only to provide a foundation for understanding AI driven media art but also to illuminate the evolving relationship between art, technology, and society, thereby laying the groundwork for future studies on art inflation, online curation, and the cultural economy of digital creativity.