Analysis of emotional response to halal tourism perception on EEG signal

This study aims to analyze the emotional response of the brain to the stimulus of developing the provision of disability facilities in halal tourism using electroencephalogram (EEG) signals. To get an objective picture of affective responses, a neuroscience approach is taken by analyzing the brain signals of respondents when exposed to a stimulus. The main focus of the analysis is directed at the EEG channel selection process using the energy-based spatial selection method, which consists of two stages: energy extraction using the L2-Norm method and energy selection using the mean technique approach. Data collection was conducted on nine respondents who are tourism managers from two different locations, namely Alamendah Village and Astana Village. EEG signal recording is done synchronously with video playback and is complemented by filling out questionnaires before and after the stimulus to measure changes in perception and affective conditions in respondents. The processing results showed that there were 6 selected channels out of 16 channels. The predominant activation occurs in the frontal, temporal, and parietal lobes, which are associated with emotional processing, decision-making, and sensory integration. The questionnaire data indicated favorable judgments and negligible negative emotional responses. The findings indicate that the channel selection method effectively identifies predominant brain activations and endorse the feasibility of an EEG-based neurotourism strategy in formulating disability-inclusive halal tourism regulations.