Community Empowerment by the Setopuro Tourism Awareness Group (POKDARWIS) in Developing the Market Potential of Pundensari Village, Gunung Sari Subdistrict, Madiun District, Madiun Regency

Based on the research conducted, Pokdarwis Setopuro successfully empowered the community in developing Pundensari Market through three main stages. The initial stage was built through participatory socialization to raise community awareness. Next, the community's capabilities were transformed through various technical training programs such as food safety (HACCP), digital technology, and services. In the intellectual enhancement stage, innovative initiatives were launched, such as the use of environmentally friendly packaging and the revitalization of Javanese culture. The positive impact was significant, marked by an increase in the number of MSMEs from 3 (2019) to 36 (2024), an increase in annual turnover from IDR 86.4 million to more than IDR 1.03 billion, and a surge in tourist visits. The main challenges faced are limited internal funds and a lack of sustainable funding support and policies from the local government. In conclusion, empowerment by Pokdarwis Setopuro has successfully increased community capacity and optimized market potential, but stronger synergy with the government is needed to ensure the sustainability of the program.