The Impact of User and Firm Generated Content on Purchase Decision for Beauty Products

Employees increasingly face financial challenges due to limited resources and rising living costs, making personal financial management knowledge essential. This study examines the influence of education, financial literacy, income, and lifestyle on the financial management of millennial employees in Denpasar City. Using a mixed-methods approach, quantitative analysis is applied to test the proposed model, while qualitative insights enrich interpretation. The findings aim to provide deeper understanding of key factors shaping millennial employees’ financial practices and to serve as a basis for developing more effective financial literacy programs. Ultimately, this research seeks not only to advance knowledge in financial management but also to support the financial well-being of employees in the workplace.

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Publication Details

Journal
Journal of Finance and Business Digital
Published
2025-09-23
DOI
https://doi.org/10.55927/jfbd.v4i3.293
Primary Topic
Technology Adoption and User Behaviour
Type
article
Field-Weighted Citation Impact
0.00
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article

The Impact of User and Firm Generated Content on Purchase Decision for Beauty Products

Arihta Tarigan, Hubert Wijaya
Journal of Finance and Business Digital
Technology Adoption and User Behaviour
article

The Impact of User and Firm Generated Content on Purchase Decision for Beauty Products

Arihta Tarigan, Hubert Wijaya
article en

Abstract

Employees increasingly face financial challenges due to limited resources and rising living costs, making personal financial management knowledge essential. This study examines the influence of education, financial literacy, income, and lifestyle on the financial management of millennial employees in Denpasar City. Using a mixed-methods approach, quantitative analysis is applied to test the proposed model, while qualitative insights enrich interpretation. The findings aim to provide deeper understanding of key factors shaping millennial employees’ financial practices and to serve as a basis for developing more effective financial literacy programs. Ultimately, this research seeks not only to advance knowledge in financial management but also to support the financial well-being of employees in the workplace.

Journal of Finance and Business DigitalVol. 4(3)
University of Bunda Mulia (ID)
Openalex Percentile: Top 72%
Technology Adoption and User Behaviour
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