Consumer Awareness and Perception of Organic Pesticides in Pan-Gujarat: A Case Study of Hifield Organics

The increasing awareness about environmental sustainability and health-conscious agriculture has led to a growing interest in organic pesticides across India. This research study explores the level of consumer awareness and perception toward organic pesticides in Pan-Gujarat, focusing specifically on Hifield Organics, a leading manufacturer in this niche The findings reveal that while a majority of consumers are aware of the term "organic pesticides," there exists a significant gap in understanding their benefits, application methods, and long-term environmental impact. Students showed high theoretical awareness, whereas farmers and gardeners reflected more practical insights but also expressed concerns about cost and availability. Based on the insights, the report provides strategic recommendations for Hifield Organics to enhance awareness through educational campaigns, farmer workshops, and better distribution networks. This research contributes to the growing literature on sustainable agriculture and offers practical implications for agribusiness firms aiming to scale organic solutions in India.