Leveraging Social Media and Crowdsourcing to Recruit and Retain Military Veterans With Posttraumatic Stress Disorder or Experience of Harmful Gambling for mHealth Interventions: Descriptive Study
Difficulties such as low advertisement conversion rate and participant and data attrition arose throughout this study. Our findings illustrate the relative effectiveness of social media- and online platform-based initiatives in recruiting veterans with PTSD or harmful gambling. Future research should consider establishing an online presence for effective digital intervention recruitment with diverse branding to attract representative samples of veterans for mHealth research.
Authors
- Dominic Murphy (ORCID: https://orcid.org/0000-0002-9530-2743)
- Jess M Williams (ORCID: https://orcid.org/0000-0002-5929-9305)
- Conor Heath (ORCID: https://orcid.org/0009-0007-0551-0316)
- Simon Dymond (ORCID: https://orcid.org/0000-0003-1319-4492)
Institutions
- Reykjavík University (IS)
- King's College London (GB)
- Swansea University (GB)
- Leatherhead Food Research (GB)
Publication Details
- Journal
- JMIR mhealth and uhealth
- Published
- 2025-10-14
- DOI
- https://doi.org/10.2196/73706
- Primary Topic
- Digital Mental Health Interventions
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Government of the United Kingdom