Digital Reform Strategy of Internet Medical Industry, Get of ZY Medical Group's Three-Terminal Channel

In the mobile internet era, traditional healthcare companies are facing declining profits and insufficient market competitiveness due to the impact of digital healthcare and declining offline competitiveness. However, national policies, the implementation of the "Healthy China 2023" strategy, and the COVID-19 pandemic have provided opportunities for digital transformation in the healthcare industry. This paper examines the three-end channels of ZY Medical Group (formerly ZY Medical Group). Through literature research, case analysis, and field research, it examines its digital transformation journey and analyzes the current state of digitalization across its production, sales, and service channels. The study found that the group suffered from insufficient production planning and control, low equipment automation, and weak system collaboration. Drawing on industry experience, the study proposes strategies for optimizing and integrating each of the three channels, including building a unified data platform, enhancing online marketing capabilities, and improving support systems. The study demonstrates that digitalization in healthcare companies is driven by policy, market forces, and internal needs. The "single-end optimization + collaborative integration" approach is an effective path, providing a valuable reference for transformation efforts in the same industry.