Financial Support Pathways for Accelerating the Construction of Yibin as an International Tourism City

Against the research backdrop of Yibin accelerating the construction of an international tourism city, this paper focuses on the issue of financial support for the development of the cultural and tourism industry. By reviewing the current state of cultural and tourism finance development in Yibin and analyzing existing problems—such as the lack of policy guidance, insufficient suitability of financial products, imperfect credit information sharing mechanisms, and ambiguous ownership definition for cultural and tourism assets—this paper proposes financial support pathways based on practical considerations. These pathways include: strengthening awareness of financial services for cultural and tourism through policy guidance, innovating specialized services to meet the diverse needs of the industry, optimizing the development environment to break down financing barriers, and broadening financing channels to cultivate and strengthen market entities. The aim is to provide financial support for the high-quality development of Yibin's cultural and tourism industry.