The Effect of Elderly People's Delivery Food Choice Attributes on Satisfaction and Intention to Continue Use: For ‘The Young-Old (ages 60~74)’ living in Daejeon Metropolitan City's Senior Centers, Gyeongnodang

This study analyzes the effects of food delivery selection attributes on satisfaction and intention to continue using food delivery services among ‘the Young-Old’(60-74 years old) living in Daejeon Metropolitan City who use the Senior Center, Gyeongnodang. Considering that the research subjects are elderly, the survey was conducted using an interview technique. The survey period was approximately three months, from May 1, 2025, and a total of 235 copies were collected and used for research. Overall, ‘the Young-Old’ prioritize price over anything else when choosing delivery services, and they primarily use the services to enjoy delicious food or to simply solve a meal. Furthermore, the economic feasibility, convenience, and hygiene of delivery services are key factors in driving satisfaction when using delivery services, and this satisfaction can lead to continued intentions to use delivery services. Therefore, food delivery companies should pay special attention to providing detailed nutritional information and hygiene management to increase the satisfaction of ‘the Young-Old’ customer and encourage their continued use of delivery services, as they may prioritize health and safety over taste or price. Furthermore, food delivery companies need to develop easy-to-use, senior-friendly delivery app interfaces or enhance phone ordering services to improve accessibility of delivery. The government and local governments can leverage these research findings to introduce food delivery vouchers or discount policies targeting the seniors. This can not only help seniors meet their meal needs but also generate new demand in the food delivery market. This research sets a starting point for a study that approaches the commercial phenomenon of food delivery from a gerontological and social welfare perspective, targeting ‘the Young-Old’ generation as active consumers. In other words, this research will serve as a valuable foundation for understanding the changing lifestyles of older adults due to societal changes.